When everyone can generate content, story wins.
The internet is filling with AI slop. Many posts say everything and mean nothing. Stories are different. A person, a want, a real obstacle, and a change. In a focused workshop (English or German) your team learns a simple structure and uses it to shape pages, emails, calls, and updates that people remember.
Why story • Who it is for • How it works
People act when they understand. A short scene with a clear want and a real change makes your message easy to grasp and easy to repeat.
- Founders, sales, product, marketing, leadership
- Teams with many features and low recall
- Groups that want clearer pages, emails, and talks
- Find the hero, the want, the obstacle, the change
- Write lines for your real touchpoints
- Practice saying them in simple language
The Workshop
A 1 to 3 day, in person, on site, hands on workshop at your location, worldwide. We work on your real life problems while learning the basics of applied storytelling. Your team leaves with a practical structure they can use in marketing, sales, product, and internal notes.
What your team gains
Notice small, vivid moments and turn them into clear lines people remember.
Hero, want, obstacle, change. Used in your voice for your audience. A habit, not a script.
From sales calls to product notes to all hands. The skill lives in the team, not in a slide deck.
Open with one real moment and the change you create. Then show the one feature that does the work.
Describe the scene where the product earns its place. Tie specs to the scene.
Start with a short story that sets the problem. Offer one next step.
Small scenes, one at a time. Show the turn and stop.
Lead with the visible change. Support with one number and a quote that sounds human.
Walk through a normal week. Name the snag. Show how one change fixes it. Ask if this matches their world.
Share a short before and after that deals with the same worry. Keep it specific.
Send three lines that recap the story and the next step.
Point to one change that stuck and the line their team repeats. Check the impact.
One scene, one screen, one question. Let the story do the work.
Write copy that reflects the first stuck moment. Guide to the smallest win.
State the problem in plain words. Show how the change looks and feels.
Frame items as scenes, not features. Who benefits and what changes.
Person, want, obstacle, change. One page that takes two minutes to read.
Pick names that match the scene of use, not internal build names.
Explain the fix as a small story with the outcome. Link to one clear step.
Lead with the situation, then the steps. Add one real example.
Reflect their situation in one line, share a matching change, and set one small trial action.
Show where the next tier removes a recurring snag. Keep numbers simple.
Collect user scenes and highlight the change they achieved.
Show a day on the job as a scene. Say what the role changes for others.
Share three short stories about real work, not perks.
Ask for a story. Person. Want. Obstacle. Change. Listen for specifics.
Give new hires three stories to retell. Make them simple and true.
Provide one paragraph people can forward without edits.
Open with one team’s stuck moment and the change they made. Invite one similar change next month.
Write the future as a short scene people can imagine. Then three steps to reach it.
Explain what was hard and what will be different. Keep it kind and plain.
Each value gets a story from last quarter. One paragraph each.
Say what happened, what changed, and what people can expect next.
Lead with the change customers felt. Then one number that proves it.
Each slide earns a line in a simple story. Remove slides that do not move the story.
One page. Person, want, obstacle, change. Risks and the ask last.
Describe the world before you, the turn you caused, and where the next turn will be.
Collect two customer stories that others can retell without a deck.
Curious?
Tell us where story would make the difference. We will be in touch with a plan for your story workshop.